WHY POSITIVE OCEANS?
Oceans have been a source of fascination and inspiration to humanity for millennia. They house some of the most diverse and abundant species on Earth and marine eco-systems play a key role in balancing our Planet’s climate.
40% of people live within 100km from the coast and 3mn depend on the ocean for their livelihoods. 30% of all leisure travel is costal and marine and its activities are closely linked to the health and well-being of marine life. The annual value of reef recreation is a staggering $36bn.
Travel and leisure play a key role in marine life conservation and regeneration. The index will present objective and transparent indicators, ratings, rankings and lifestyle and travel tips.
It will create awareness amongst the general public and travellers about marine life activities and issues in destinations, and enable a paradigm shift in lifestyle and travel choices and behaviours.
Also discover our Life Under Water Challenge